Telling PYMNTS there’s a “tremendous amount of demand for avid traditional sports betting in the U.S.,” Robbins said that existing sites ostracize “the 100 million sports fans out there who like LeBron James, or follow the New York Knicks, or they’re a fan of Tiger Woods, but they’re not really engaging in wagering today.”

That’s the idea behind Lucra, a peer-to-peer (P2P) wagering platform that founder and CEO Dylan Robbins sees as a more personal way to tap into demand and immense potential. It’s the ideal time for a form of online betting that takes big oddsmakers and offshore operators out of the equation to let regular people have a bit of fun. The industry is moving fast with states setting their own timetables and rules, leading the AGA to ask Attorney General Merrick Garland to crack down on unsanctioned sports books. commercial gaming at $53 billion in revenue. Gaming won big in 2021, with the American Gaming Association (AGA) declaring it “a new record as the highest-grossing year ever” for U.S.